I’m sure you’ve heard the phrase, “Get Woke, Go Broke.” In the curious case of Coca-Cola, going woke may be the single biggest branding mistake in the history of marketing.
In late February a whistleblower came forth with screenshots, posted on YouTube, of slides from Coke’s internal ‘diversity training’ course urging its employees to quote, “Be less white.”
And by ‘less white’ they mean subservient. They don’t mean be more sensitive.
When this happened, I immediately said to myself, “Scratch ever buying another Coke product off my list.” Not a moment’s angst or energy went into it.
“Be less white?”
“Drink no Coke.”
Why? Because choosing not to buy a Coke on the rare occasion I buy a soda anymore is an easy one. Sugar (or aspartame) and water in and of itself isn’t anything to get excited about, it’s the association of Coca-Cola with a past positive experience that is.
And they just told me I’m a bad person because of the heritage of my birth.
Not a positive, relationship-building experience.
Now I know that Critical Race Theory hustlers think they can immunize themselves and their real agenda with rhetoric, justifying their racism and hoping they’ve conditioned enough of us into feeling guilty to allow the inversion of society where blacks are in power and whites are not.
While words certainly have power, nothing has more power than action. This incident sparked an enormous controversy which has yet to die down.
But it wasn’t one that made headlines for more than one news cycle. And yet, millions of people made the same effortless decision I did.
Immediately Coke went into damage control and pulled the training course, issued statements that it wasn’t true and all the typical backpedaling a cowardly management team does when caught insulting a core customer base.
You would think they would have learned from the NFL. But, no, sadly. In their quest to be all things to all people, if I’m being generous, Coke will quickly find themselves hated by everyone.
Hated by whites for telling them they’re bad people. Hated by the race baiters for sucking up to their fragile white overlords.
I’ve spoken to dozens of people who work in modern corporate America and Coke isn’t the outlier, but rather the norm. And the backlash against this race hustling isn’t just coming, it’s here.
For some companies, they can survive a mistake like this because their business doesn’t depend on brand loyalty.
Take airlines, for example. When planning a trip is the choice of airline at the top of your priorities? Or are flight availability, timing, proximity to home and about a hundred other things far more important than the particular company operating the plane?
Of course not. Air travel is one of the most heavily regulated and, by extension, homogenized industries one can think of. Choosing an airline is like choosing a brand of gasoline. Air travel is a commodity and the most convenient one will most likely determine your shopping preference.
But what is Coca-Cola’s business based on if not its brand?
It’s the alchemy of Coke’s secret formula and its marketing which imbues Coke with its profit engine.
Famously, Warren Buffet owns a big position in Coke precisely because it had a bullet-proof brand, what he calls, in investing terms, a moat around its business.
And with three little words they just torched more than a century of brand nurturing that has been the standard by which such things are measured. Business schools use Coke’s brand maintenance as a primary case study in how to do it right.
Soon, it will be the primary case study on how to do the exact opposite. That is, when we’re allowed to teach such things again.
So, what possessed them to think they could turn on 70+% of Americans already sick to the gills of the anti-white rhetoric coming at them from every angle and not drain that moat?
Arrogance? Maybe. Incompetence mixed with mandated virtue signaling is a better bet.
Like I said at the outset I didn’t give this much thought when it first happened more than a month ago. But something happened the other day that got my attention.
My private boycott of Coke wasn’t something I thought much of until I went to my local CVS to buy a Diet Pepsi…
… and found that I couldn’t because there were none in the cooler.
Right next to it was the coke cooler… stocked to the gills.
I live in North Florida, practically Georgia, which is literally Coke Country. Remember, Atlanta is Coke’s headquarters. And in my small town there wasn’t a Pepsi to be bought?
Needless to say, I chuckled knowing that Donald Trump – 2021’s version of Lord Voldemort – may not be allowed in the public communications space but his words still have tremendous power.
He said boycott Coke and my conservative North Florida town said, “Yes, sir.”
Companies like Coke don’t get it. Their management, just like our politicians, live in bubbles too far removed from their customers to have any sense for what they’re feeling. And Trump voters feel marginalized.
The free market is a brutal thing. It’s unforgiving and uncompromising. Every seller on Ebay lives in fear of the dreaded negative feedback. So does every Uber driver. Marketing people know that for every hundred positive comments one negative one will depress sales.
It’s why a restaurant that gives you great service a dozen times in a row is forever on your ‘avoid list’ after one bad meal. Don’t get me started about my personal war with Subaru, Netflix and General Motors.
When the barrier to your choice of one product over another is low, there’s no reason to have brand loyalty if that brand doesn’t 1) satisfy your needs or 2) treat your money with respect. Branding is all about identifying with your customer, telling them that buying this product will not just improve your life but make you the kind of person you want others to see you as.
And Coke just told seven out of ten Americans they’re scum.
Brand creation takes a lifetime to create and a minute to destroy.
Brand destruction of this type is happening all across America right now. I wrote recently about Patreon’s willingness to join the Big Tech censorship brigade but it’s everywhere.
From Disney’s movies to Major League Baseball all the uniquely American things we could find common ground on despite our political differences are under direct attack.
Critical Race hustlers are culture warriors obsessed with destroying anything and everything beautiful. They are Leninists never content with what they’ve achieved and will not stop until they have poisoned everything we’ve ever held dear.
Amplifying a race war between whites and blacks by turning every institution of culture into a hotbed of fabricated conflict built on false dichotomies has been their modus operandi for generations.
Companies like Coke think they can bargain with these folks, that there is a limit to their behavior.
But there isn’t. Coke has committed the critical sin. The race hustlers won this round.
If Pepsi is smart they’ll fire their entire Diversity Division tomorrow, and put on a third production shift at the market rate for labor.
If they don’t then they too simply want to go broke.
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The giant multinationals no longer care much about profitability or market share. They take orders from the bankers and the bankers take orders from the top of the power pyramid. They must succeed with their reset to the Hunger Games dystopia or there may well be refurbished gallows awaiting them in Nuremberg. They have crossed the Rubicon.
Seems all they see is China and how large that market potentially is, and are more than happy to sell us down the river. It isn’t about profits.
Nuremburg, Pennsylvania should do.
Recent add-ons to my boycott list:
Coca-Cola – Never again
Delta Airlines – Permanent No Fly List
Major League Baseball – Screw ‘Em
I’ve added Minute Made company (Simply Orange products) to my list when I discovered it is a woka cola company.
We live in a world that Communism/Socialism is now a preferred corporate strategy. They view the model of China, as a winner, from a corporate standpoint. The biggest companies need not face competition and profits and salaries for the top people are guaranteed. Basically the system is cemented in place and no one needs to worry, just ride the gravy train. The Status -quo is the preferred future. Sadly, we abandoned capitalisms long ago.
They fail on two fronts. Firstly, they think their position is secure and not subject to shareholder approval, and with the things are now, they very well maybe. Corporate boards are a incestuous mix of other companies people populating your own to maintain power and salaries and cya. Secondly, people who submit to these things never believe anything can go bad /wrong until they are standing in the ashes. These ( as you aptly named them) midwits think position and money makes them smart and powerful. In reality they are delusional, everything they do is for more power and money.
Caca Cola will be fine. After all, they said the story isn’t true. And if the MSM doesn’t talk about it, then it has no merit.
I’m of the belief that the big money companies, regardless of industry, can do just about anything and get away with it.
Professional sports leagues, Hollywood, food companies, just to name a few, have disdain for the common folk. Yet, we still watch the games, and buy the tickets and merch. We still watch the movies. And we keep on consuming their unhealthy products.
There is a line in the movie Crazy People that says, in reference to snack foods, you have to drill, drill, drill it into them. Not so they want to buy your product but because they can’t help but buy your product.
Once they get you hooked, they know you’ll be back to the “trough”. They have a pretty solid strategy and they’re sticking with it.
I am living breathing proof that your theory is crap.
They ended up admitting they had that training going on.
I won’t cave to him I will never buy coke again.
I don’t need to go to a baseball game or watch it on television.
The hardest part will be Airlines, American has decided their employees can wear BLM you know that Marxist organization pins on their uniforms. Delta decided to fly the BLM flag outside their headquarters and also allows the BLM advertisement on employee uniforms. So I almost had it figured out go united, CEM chief executive moron Kirby said he wants half of their pilots to be black and women by 15 years or so.
I’m for this safest pilot in the sky be it a martian as far as I’m concerned, but you’re going to to summon over the color of their skin or their gender to make your Quotev 50% you going to jeopardize my safety no effing way.
And Kirby your math doesn’t add up you said you wanted the flight deck to resemble your customer base your customer base is not 50% black and female.
Maybe I’ll have to go on Amtrak
Which is a little hard overseas
I doubt that woke a cola, “will be fine” there are many alternatives and most real conservatives have had enough of the wokery and have resolved to never use the products again, places like dollar general and Aldi sell fantastic generic brands that are every bit as good the quality or better, for a fraction of the price. Only liberals care about “brand name recognition” of a product, soda is soda and corn flakes are corn flakes, the last great recession burst the brand bubble for many americans, regardless of political affiliation. COKE IS TOAST, black people don’t even buy coke, this was a fatal marketing error, the core customer for coca cola is caucasian, I go into stores every day and other brands are flying off the shelves, a few boxes of coke are still moving, the mindless idiots that will continue to buy anything, regardless of disregard for customer sentiment, but buy and large, this is the beginning of the end, anyone who believes coke will be fine is either A) an employee of coca cola hoping not to be canned, B) a liberal standing in the gap in defense of wokery or C) just plain delusional and out of touch with reality.
Here’s the question I pose to you all now, is this being done deliberately to destroy all culturally cohesive U.S. institutions?
Coke, Baseball, Football, the church…what’s next? Apple Pie is Racist?
By “White” people I guess they mean the Non Credentialed Class – shorthand for the wage slave tax serfs, most of whom happen to be “Whites”. I prefer to use the term “European Ancestry”, because not matter what “White” country we live in – that’s where we came from and I for one am proud of that. What they didn’t learn in the Ivy League – the next peasant revolution is breathing down their necks and this time it’s for keeps.
“Be less white.”
Hey Dropkick… where does Coca-Cola state that?
https://nypost.com/2021/02/23/coca-cola-diversity-training-urged-workers-to-be-less-white/
Really, the New York Post?
Fake news at its worst, or is it at it’s best?
But seriously, I don’t believe anything the New York Post has to say.
I would like to see Coca-Cola’s slide deck for myself, before I believe what that rag has to say.
And the funny part?
You far-right fools are always banging on about the mainstream media being this or that, unreliable and bias and full of lies, etc etc.
And here you are, including the hack that writes this garbage blog, just swallowing the New York Posts story without any question or fact-checking.
You guys are all over the place like a dogs breakfast; inconsistent, hypocritical, capricious, and in the end, just quite laughable.
Have you permission from first nation people to use their rock as a personal avatar?
Bet you voted for that racist would be dictator obama, didn’t you?
@peter
What a brainwashed clown you are…
There are gobs of choices when it comes to soft drinks. I skip them and drink a glass of water instead. Coke will never see a dime of my money. Why support a company that insults you?
AMEN……I’M TOO WHITE FOR COKE!!!
When the FED can arrange for one of it’s pet hedge funds to buy your stock, you’ll do whatever you’re told. This is the outsourced version of the old commie classic Command Economy.
Never again for coke, let them go broke!!!!
‘Too big to fail” means never having to say you’re sorry…for anything…ever.
Is RC Cola still in business? That was a fine cola.
Yes it is, it can be bought at dollar general and many gas stations ( the smaller ones, not the big chains)
yes its better than ever.
Yes. I once had a Coke employee tell me it was all marketing. In a blind taste test people chose, in order RC, Pepsi and Coke last.
Who would have thought that one of world’s largest companies which is in almost every other country on earth would stoop so low as to try and pull off something this stupid.
Now is the time for everyone to get on board not only to denounce Coke but to stop drinking it altogether. Not only because this recent idiocy, but because it is now acknowledged that sugar is one the most debilitating supposed food products humans consume. Both Coke and Pepsi have approximately 3.33 tablespoons of sugar in every can, and people wonder at the onslaught of diabetes and obesity. DUH !
And get this, Coke and most soft drink manufacturers have known this for decades but refuse to stop poisoning people because it cuts into their profits. When profits supersede the dietetic science then we know they don’t give a rat’s ass about our health. STOP DRINKING SOFT DRINKS MY FRIENDS. YES SUGAR TASTE WONDERFUL IN DESERTS, BUT IT IS TRULY A KILLER !!!
and I don’t believe it is even sugar any longer, but the deadly GMO corn syrup.
Mexican coke still uses sugar–the taste difference is amazing. Not that I’ll be buying it anymore.
Dasani, smart water,Powerade, many many other names under the coke unbrella. Educate yourselves.
I’ll bet you’ve got great rap about tobacco.
I’m not going to confirm the research it, but I bet Woka-Cola AND Pepsi are owned by the same structural investors–probably Blackrock and, ultimately, Vangaurd.
End the end, as movie Network portrayed, “there is only One System of Systems,” everywhere–a Glo-BAL one–from Gainesville to Macon and everywhere else.
What a video. I personally do the same, as in share things like this that can say more than me in a post. I have no idea if, in general, it is a waste of time because I rarely get a response. I just wanted to let you know this was appreciated.
I’m happy you wrote this. :)
I enjoyed writing it.
Thanks!
Why would anyone drink Commie-Cola it’s been Caca-Cola for years.
You really want to hurt KO, buy lots and lots of puts for their Q1 earnings on 4/19. KO trading at $53.19, $49.50 puts selling at 13 cents each. Tons of leverage on the cheap. Join the trade.
The act of buying puts does NOTHING to influence the share price. You’re simply making a bet that the share price will go down. It will do that if a simple majority sell rather than buy. The ONLY way to hurt Coke is to boycott their products, THEN if it starts to affect their earnings the share price should reflect that. The boycott has to make a discernible dent in it’s revenue, therefore profit otherwise, nothing happens.
Absolutely, dead on
But don’t put your money on Pepsi either–taste technology via aborted fetal cells…
You included in this article a reference to your criticism of my patreon and then at the end you ask us to join your my patreon. Come on……………
Read that article and you will understand why that is.
Back in the 1980s Coke launched NEW COKE, changing the formula to make it sweeter so it would beat Pepsi in “Pepsi Challenge” taste tests, The boycott of New Coke led to them bring back the original several months later as Coke Classic.
This woke blunder is bigger and much harder to “fix” / correct …easy to bring back the prior formula, practically impossible to bring back lost love … and I say this as a retired Coke marketing guy.
Coke’s CEO in Atlanta is a Brit, an alleged “strategy guru” …fix this one, Jim Quincey. You let it happen, now you overcome it …good luck with that, because you will discover it’s impossible to squeeze the woke toothpaste back into the tube.
I seriously doubt there is ANY coming back from this one, I think most white people are sick of the woke anti white sentiment going on, I’m black and I’m sick of it! Just let people alone and get right with God, all this hate from the left is bound to backfire in the long run, all this bootlicking isn’t impressing the black folk, most of the black people I know don’t even drink Coke & sadly don’t care for white people unless they think they will get a handout for voting for one, stupid strategy I know, but look at the inner cities, you get what you vote for.
I used to work for PepsiCo until they exited me as a long term employee, along with dozens others.
PepsiCo is as woke as Coke, they just hide it better.
I don’t like Pepsi but I’m not drinking Coca-Cola anymore. Instead, I’ll have a Dr. Pepper and a smile and shut the f#ck up.
Might wanna look at the small print on that can or bottle. PespiCo and Coca-Cola make practically every non-alcoholic drink you can buy. Coca-Cola itself is a small part of the company’s business. They couldn’t care less what you or I think. The *real* money is in selling tap water, anyway.
Corporate mergers have destroyed competition. These companies act with impunity because they *can*. Three companies make 90% of the beer – on this entire planet. Eight companies own 90% of the entire movie, TV, cable, and music business, along with a hefty chunk of video games – again, worldwide. Four companies control 90% of retail in the U.S. In the last thirty years more than a dozen major telecom companies have become just three.
Competition is so last century.
Pepsi told Trump supporters it doesn’t want their money back in 2016. https://thefederalistpapers.org/us/pepsi-ceo-slams-trump-stock-nosedives
Hey, I’m keto, I don’t normally drink the stuff but as a moment of self-abuse, like my annual pizza.
Thank you for the article Tom. I too, thought I was alone in my boycotts. No more Coke, Disney, Bank of America, et al.
You are not alone, millions have had enough of the BS wokery
I won’t buy a single Coke product until they file for Chapter 11.
The last coke I got was flat. They seem to have a quality control problem.
Kinda like their company policy…. convenient.
I work at Coke HQ in Atlanta and have for 20+ years, in a variety of departments and positions.
Coke can claim the “Be Less White” accusation was false…but I’m here to tell you it was absolutely 100% true. I have coworkers that had to take the class and mine, fortunately, was cancelled because of the whistleblower.
Pepsi is no different. They have the same types of “diversity” training courses, as do most U.S. companies and corporations.
It’s a pervasive poison that is absolutely ruining the workplace. The diversity tyrants (as I call them) are actually creating a more hostile and segregated work environment by enforcing this non-Academically supported “institutional systemic racism” claim that has absolutely no statistical support.
The current CEO of Coca-Cola, James Quincey (aka The Insane Australian) is without a doubt the worst, most incompetent, anti-US labor workforce CEO in Coca-Cola’s history. This man, aided by his like-minded psychopathic lower-level executive sycophants, is destroying this company. He’s literally outsourced 1000’s of jobs to India and says the dumbest shit. No doubt that Woodruff and Goizueta are spinning like nuclear centrifuges in their graves. Quincey is systematically destroying the legacy of Woodruff and Goizueta every day.
It is not enough that you boycott Coke. You need to find ways to stop feeding the Corporations en masse. They are ALL guilty, aided, supported, and directed by our government tyrant masters.
Thank you sir!
Coke is doing fine on the world market. Even Trump hasn’t quit drinking his diet cokes.
Coke is doing well globally for 3 main reasons:
1) Japan is Coke crazy. There are, literally, Coke vending machines everywhere in Japan
2) China is a massive growth market but Coke sold it’s capitalist soul to do business there
3) emerging middle class growth in South America, India, sub-Saharan Africa, and Southeast Asia, where local Coke owned brands do extremely well.
Coke is not doing well in Europe, Australia, USA, or Canada. As the demand for healthier products grows in these areas of the world Coke is fighting for a bigger piece of an ever-shrinking pie, and demand will continue to decline as the socialistic governments in the countries continue to destroy their domestic economies with these absurd COVID scamdemic lockdowns and constant punitive laws/taxes for not living the healthy lifestyle they think you should lead…
Also, I know in another post I called the CEO James Quincey “The Insane Australian” when he’s actually British. But if you ever hear him speak (and holy shit does that megalomaniac love to hear the sound of his own voice – you can’t walk down a hallway at KO’s Atlanta office complex without seeing some video of him spouting nonsense about something..) he sounds Australian..and I should know because my brother-in-law is from Sydney AU.
Honestly it doesn’t matter where he’s from…he’s still a progressive psychopath megalomaniac…
I can’t stand him or any of the other executive leadership. They are all anti-American globalists who don’t give 2 shits about American employees.
Let’s be honest. Coke doesn’t give a rat’s azz whether you or I buy one of their products ever again. Because of age, we are outside their target demographic.
Coke, like all the Woke Corporations, are appealing to the younger Government school indoctrinated generations.
They also care more about the China market than they care for half of America.
Pepsi Tagline is “More Woke than Coke”
Yes, you have good points, but you’re overreacting. Are you sure management sanctioned that training “fail”? You are “woke” yourself – but are too self-righteous to notice.
Are you implying that a training program in a mega corporation could have been implemented without the knowledge or approval of management?
This has got to be at least as stupid as when Coke decided to change the taste of their product. This woke nonsense will have even more far reaching negative consequences.
I buy Woke for special occasions. Holidays, etc., usually only twice a year a pack of it.
Now I’m reevaluating even that.
There was some zoom call recently that I keep seeing reported on, of 100 top CEOs of big companies discussing what steps they planned to take to resist election reform laws or something like that. But only a few of the names of the companies involved in the call are publicly available – only a few are mentioned, most of whom we already had on our “ban” list (Starbucks, Coca Cola, Delta). Who the hell do these people think they are? It’s bad enough they have enough money to influence politics, do they also have to develop a marketing strategy to influence elections right in front of our faces? I’m ready to start buying 100% generic brands if this keeps up. Anyway, if you’re a blogger inspired by this topic, I would love to see somebody post a complete list of all the companies who were on that call, and which ones did or didn’t want to be a part of this marketing strategy to influence election laws bullcrap.
I so wanted to thank you for sharing this. I started boycotting coke when I read this story. It has gotten no coverage in the main stream media. Racism is racism.
You are welcome Kimberly. Thank you for reading. Be well
Coca Cola DNA:
1936: Try to be a little less Jewish!
2021: Try to be a little less White!
2022: Try to be a little lees Uyghur!
Agreed that Woke must be boycotted but I have heard that Pepsi is supposedly against voter ID also, i.e, they are for fake elections, although it needs to be researched more.
I am assuming they are not promoting (often very dangerous) skin products so in which case they are contravening Article 27 of the Universal Declaration Of Human Rights. But hey, International Law was jettisoned over there many years ago….
Good article but Pepsi’s been “woke” for decades. Shasta Cola (nationalbeverage) is the best alternative I’ve found. The diet’s a bit sweet for my taste, but note: “Proudly Made In The USA”
Keurig Dr Pepper Inc signed the Big Woke Letter trashing TX & GA election integrity efforts. Check out keurigdrpepper and you’ll find 70 brands to avoid, many of which you probably buy. They have a sneaky little oligopoly game going, flooding the market with dozens of brands each of coffee & cola.
Keurig
Dr Pepper, RC Cola, Nehi Cola ETC
Snapple
Canada Dry & Schweppes
Pete’s Coffee, Donut Shop Coffee ETC
Krispy Kreme Donuts
RealLemon, RealLime
Forgot to mention, I didn’t see any commie-pandering on the Shasta Cola (National Beverage) website.
Hey Coke… try to be a little less profitable.
This is more than just woke morons in the boardroom. There is a social credit type system in place already across all major corporations, that rate companies based on how woke and in line with ‘climate emergency’ they are – and severely punish companies who have low ratings. They are primarily targeting the banking and insurance of these mega-corps, but the regulatory systems and everything else will be part of the system soon. Glenn at Blazetv has done several pieces about this, it isn’t theoretical anymore – it is the law under Biden. There is much worse to come.
I’m 63 and Coca Cola has been my brand since the 1960s. No more. I stopped drinking Coke months ago, and also stopped watching the NBA last year. As for MLB, I rarely watched that. Now I never will. Maybe if other people sick of the “woke” and “cancel” culture acted as I do, these corporations would go back to being politically neutral as they should be.
Did you take a close look at the Coca-Cola CEO when he announced Coca-Colas displeasure with the new Georgia voting laws without even apparently reading the law? The minute I saw him, before he even spoke a word I type cast him as a WOKE virtue signaling autotron.
check this out: https://www.ajc.com/ajcjobs/coke-sets-diversity-targets-financial-penalties-for-outside-lawyers/3ULNOCTJVFFP5LLHG7A5OX5334/ sound like lead counsel Gayton who is a black man is dictating policy for better or worse.
Coke has chosen racism and put down all whites along with dictating for us all to have no voter integrity. I will never, ever, buy, nor drink, another coca cola product again and neither will anyone in my family nor our friends. Sorry coke, but we have integrity and we are just too damn white for your products!!
I can assure you this misstep will cost coke dearly, some try to explain away cokes’ error and believe it won’t affect their bottom line, it will. The soda market has tons of competition, it’s true that coke owns many brands and it’s important to check the labels to make sure you don’t buy any affiliated companies ( dasani water and whatnot), buy the boycotting does have an effect and if you doubt that, answer me if you see any BLM nonsense on the NBA floors this season, we must make these companies pay dearly for their wokery and let them know foolish behavior comes with a price
In response to TL’s question, “What’s next, apple pie is racist?” After careful research, it turns out that indeed, apple pie is racist. Why? Because regardless of what color a proper baking apple is, it is always white on the inside. Nuff said…
Keep in mind Coke sells a lot more than Coke, they own dozens of brand names. You might find putting a dent in their wallet through a boycott is harder than you think but let’s give it a go shall we? Most people that said they’d boycott the NFL and MLB went right back to watching it two months later. Low moral conviction shoppers addicted to food, drink and mind-numbing sports are not effective boycotters. It’s like the heroin addict telling the cartel they’re boycotting their product….The dealers know they’ll be back fairly soon for another fix.
Actions have consequences dickheads and what goes around comes around. I like Pepsi a whole lot better anyway.
you’re so dumb, it’s all toxic garbage
Well I guess Joke a Cola found out the hard way that actions have consequences. Karma can be a real bitch can’t it?
Coke or any products will not be in my house as of this day.
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